Blatten-Belalp is already one of the leading and most popular summer and winter sports destinations in Valais and Switzerland. We are continuously expanding our offer and have big plans for the future. We are happy to present our vision and strategy for the coming years here.
Shaping the future
Vision and strategy
Our vision
"We are a successful year-round destination in an alpine landscape with strong positioning in the field of Switzerland's preferred family, snow sports and outdoor resorts."
Our strategic directions
- We offer our guests a unique travel experience
- We create experiences together with our service providers
- We are expanding our winter & summer offer in a targeted manner
- We focus on innovation, both in cooperation with partners and in digitalization
- We ensure high efficiency & effectiveness
Our destination agenda 2027
Along our vision, the Board of Directors, in collaboration with the Executive Board, has drawn up an agenda for the next six years. With the introduction of the guest card, the GA recognition for the feeder railroad, the launch of SBB savings tickets up to Belalp, the opening of the first stage of the Hexenland, the bike trail and the fun slope, the expansion of the snow-making facilities and the relaunch of the website, we have already implemented key initiatives and projects for 2019-2021.
Further projects are planned for the coming years, which will contribute to the strategic thrusts of the newly launched destination agenda. Investments in solar power systems and zero-emission vehicles, among other things, are intended to create the basis for a CO2-neutral destination. In summer 2021, the launch of the e-shuttle "Hexpress" from the Belalp mountain station to the Aletschbord should guarantee barrier-free access to our breathtaking mountain world for everyone.
Board of Directors Belalp Bahnen AG
Michel Berchtold
Chairman of the Board of Directors
Felix Ruppen
Vice President, Member Finance Commission
Michael Ruppen
Head of Building Commission
Martin Zumstein
Head of Finance Commission
Kilian Eyholzer
Head of the Marketing and Digital Commission
Marco Decurtins
Member of the Marketing and Digital Commission
Mathias Sprung
Member of the Marketing and Digital Commission
Board of Directors Blatten-Belalp Tourismus AG
René Kamer
Chairman of the Board of Directors
Martin Zumstein
Vice President, Representative Belalp Bahnen AG
Michel Berchtold
Representative Belalp Bahnen AG
Felix Ruppen
Representative municipality Naters
Maria Zenklusen
Representative tourist office