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Shaping the future

Vision and strategy

Blatten-Belalp is already one of the leading and most popular summer and winter sports destinations in Valais and Switzerland. We are continuously expanding our offer and have big plans for the future. We are happy to present our vision and strategy for the coming years here.

Our vision

"We are a successful year-round destination in an alpine landscape with strong positioning in the field of Switzerland's preferred family, snow sports and outdoor resorts."

Our strategic directions

  1. We offer our guests a unique travel experience  
  2. We create experiences together with our service providers 
  3. We are expanding our winter & summer offer in a targeted manner 
  4. We focus on innovation, both in cooperation with partners and in digitalization  
  5. We ensure high efficiency & effectiveness  

Our destination agenda 2027

Along our vision, the Board of Directors, in collaboration with the Executive Board, has drawn up an agenda for the next six years. With the introduction of the guest card, the GA recognition for the feeder railroad, the launch of SBB savings tickets up to Belalp, the opening of the first stage of the Hexenland, the bike trail and the fun slope, the expansion of the snow-making facilities and the relaunch of the website, we have already implemented key initiatives and projects for 2019-2021. 

Further projects are planned for the coming years, which will contribute to the strategic thrusts of the newly launched destination agenda. Investments in solar power systems and zero-emission vehicles, among other things, are intended to create the basis for a CO2-neutral destination. In summer 2021, the launch of the e-shuttle "Hexpress" from the Belalp mountain station to the Aletschbord should guarantee barrier-free access to our breathtaking mountain world for everyone.

Facts and Figures

Wintersportangebote

Schneesportabfahrten

Schneeschuhtrails

Winterwanderwege

Anlagen

Umsatz (2019/20)

Mitarbeiter (2020/21)

Höchster Punkt

Board of Directors Belalp Bahnen AG

Michel Berchtold

Chairman of the Board of Directors

Felix Ruppen

Vice President, Member Finance Commission

Michael Ruppen

Head of Building Commission

Martin Zumstein

Head of Finance Commission

Kilian Eyholzer

Head of the Marketing and Digital Commission

Marco Decurtins

Member of the Marketing and Digital Commission

Mathias Sprung

Member of the Marketing and Digital Commission

Board of Directors Blatten-Belalp Tourismus AG

René Kamer

Chairman of the Board of Directors

Martin Zumstein

Vice President, Representative Belalp Bahnen AG

Michel Berchtold

Representative Belalp Bahnen AG

Felix Ruppen

Representative municipality Naters

Maria Zenklusen

Representative tourist office

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